Psalm 23

I had the pleasure of working on this “Psalm 23” video for David Schaffer.  I have come to realize that my business is a ministry, so I am thankful for opportunities to partner with folks that want to spread the Gospel.

Legacy Springs Ranch

Legacy Springs Ranch in its entirety totals an outstanding 21,305 acres. Located in Texas Hill Country, it is one of the largest remaining ranches in the area. The ranch is roughly 70 miles northwest of downtown Austin- the hub of a thriving city that shows no signs of slowing down. With elevations ranging from 1,020 feet to 1,600 feet above sea level, there is no doubt that this property is something special. For the first time, portions of Legacy Springs Ranch are being offered as three separate parcels.

City Walk

Beaufort, with its Low Country architecture and ideal location, is one of South Carolina’s premier addresses. East West Communities is developing City Walk in historic downtown Beaufort. Now underway, this creekside community is within walking distance to shops, restaurants, parks, art galleries, and museums. Nestled in a park-like setting, City Walk features 49 single family homes with garages, most featuring first-floor master bedrooms. Home prices start in the $400,000s.

Gimmie Lure Brand Animation

One of my favorite things to create is Brand/Logo animations.  Through a series of divine appointments, God connected me with Shannon Anderson, the founder of Gimmie Lure Company. Shannon is in the start-up phase, and I have watched him build his business on the firm foundation of honoring God with all he is doing.  I believe that Shannon is to fishing lures, what Phil Robertson is to duck calls.  Be blessed “Gimmie Lure Company.”

 

The Carrier Will Lead

“The Carrier Will Lead” is a documentary film produced by ETV/PBS for the USS Yorktown. The film won a Silver Telly award for Non-Broadcast Motivational, and a Bronze Telly award for History/Biography.  I had the pleasure of filming with the Columbia crew for 4 days aboard the huge ship in Charleston, South Carolina.   I also created the opening title sequence featured here. Enjoy. RSJ.

Glory

We recently had the pleasure of creating “Glory” for David Schaffer Ministries.  Gear Used:  Sony Fs7, Lumix GH4, DJI Ronin-M, SmallHD DP6, Matthews grip, Adobe Premier and After Effects CC 2015.

Graham’s Turnout Plantation

Compass South Land Sales chose me to produce and direct this film featuring one of their Premier Country Estates. Graham’s Turnout is a 8 million dollar retreat located in South Carolina, featuring trophy deer, competition-level sporting clays and pheasant hunting.  We decided to film this property with a very fluid camera style.  The Movi camera stabilizer and aerial drones gave use the look we envisioned.   If you are a real estate company offering executive-level properties; I would love to explain how high-end video and targeted social media can benefit your business.   © 2015  R. Scott Johnson

Four Tips for Social Media Marketing

Social-Media-Marketing

With the increasing results from Social Media, it is not surprising that businesses find it to be one of the most useful tools in their marketing strategies.

Yet, there are still some businesses that don’t put forth effort to perfect their social media use.  They are present online but not reaping the numerous benefits that social media could provide their business.

Is your business one of them?

If so, here’s how to clarify your next moves:

1.  Define your goals. In any aspect of a business, goals are most important. You need to set your goals in order to measure your room for improvement. Before doing any campaign or promotion, set a realistic goal. For example, you’re doing business in the local area and you want to use social media marketing to create a website or maybe a blog for your business. Your main goal is to increase web traffic to increase popularity.

2.  Acknowledge your audience. Gaining lots of audience can also make your business a success. But, you must gain their trust first. To do so, you must make them feel how valuable and important they are.

3.  Engage with your customers. This is all about interacting with your audience. So how do you engage with your customers?  What is your level of interaction with them?  Speaking directly to your customers, and speaking to them in a social medium is a big difference. You could start with asking them about their opinions. Call your top ten clients so you will know their insights and feedback.  These are methods of making them feel their voice matters.  Second, provide a way for your customers to voice concerns; on-line forums are great.  Lastly, always respond to them. Every time you ask about their opinions or suggestions, make sure that you respond. It makes them feel that you value them and realize that their opinions are important to you. Because of this, they will engage you more. Lastly, campaign and engagement are different. When you say campaign, it is clearly having a pack of people doing something for a specific purpose. Engagement of your clients is all about a commitment that needs to be sustained.

4.  Don’t focus on one social media channel.  What comes into your mind if you hear the word “social media”?  Is it Twitter? Perhaps Facebook?  Those are just examples of social networking sites that people are using to communicate with each other.   So, always make sure that they know how to get in touch with you on different platforms and various channels.  Remember that your audience isn’t using just one platform, so tap them all by being in the avenues they’re active in.

Lowcountry Pictures can help your business by producing engaging, thought-provoking Social Media that gets noticed.

Visit our website to connect with us.

 

Goodbye Canon, Hello Panasonic Lumix GH4

Vineyard-Fence-Post

For the last year, I have been using the Canon 5D3 for stills and video production.  Recently I purchased the Panasonic Lumix GH4 for its internal 4K video mode.  Wow, I have been impressed with the resolution.  Coming from the 5D3, using the GH4 has been an amazing step-up in video quality.   After a few weeks of testing the new camera, it was clear that I would never again use the Canon for video.  The only question was whether I would be able to use the GH4 for my photography projects.  The answer is yes!  The picture above was taken with the GH4 and the Lumix 7-14mm Lens.

To summarize the GH4 in a single sentence, I would say it is a camera that is fully competitive in terms of features, functionality, and image quality with anything currently on the market.  If a 16MP image size is adequate for your shooting, then you’ll likely find the GH4 a very practical and enjoyable stills camera.

When it comes to video, the GH4 is in a class of its own. There is nothing currently on the market, or even announced from any manufacturer, that can trump the GH4 when it comes to internal 4K video in a DSLR form factor.  So for today, The GH4 is a welcome addition to the Lowcountry Pictures production kit.

Restoration – A BMW R100/7 Story

A short film featuring a beautiful 1977 BMW R100/7 motorcycle that was restored by Steven Hiers. We have been like brothers since teenagers, and created lots of art and mayhem through the years. Here is more of the former. Produced in the beautiful Lowcountry of South Carolina. Many will recognize the historic “Sheldon Church.” Enjoy!

©2014  rscottjohnson.com

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